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WHAT WE DO
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WHY WE DO IT
Market pressures often force publishing and media companies
to focus on today’s problems instead of tomorrow’s solutions. "Where’s
the next sale?" "How do I close him this week?" "We need to get these pages out."
Publishing teams need to step away from “the front” long enough to look for,
recognize, assess, and capture the potential opportunities that slip past them
constantly. Their survival depends on it.
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WHO WE ARE
We speak the language of both editorial and sales disciplines, with more than
30 years of experience. We have managed publications, increased revenue and
profits, repositioned troubled titles, created new editorial vehicles and revenue
sources, developed successful web strategies, and initiated customized client
programs. We have been responsible for management, sales, marketing, editorial,
circulation, operations and finance.
Contact: Jim Alkon
203-247-6555
"Helping Media
Companies Make
Better Products
And Better Profits"
Introducing a new service to help publishers:
 | | Improve product quality
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| | Tighten brand strategy
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| | Identify growth opportunities
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| | Create new revenue streams |
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You may already have
your next publishing
star and not even know
it. To view recent article
in Folio Magazine,
CLICK HERE
Navigating the perils of
reader research and
properly using it to your
advantage.
CLICK HERE
